Meeting Planners

“Doctors graduate from dental school and

are suddenly business owners with no business training.”

Laura Arrow Icon


Laura is a master in managing and empowering team members and has developed a dental front office training program that offers real-world ideas and practical training that can be implemented easily and immediately into any office.


Your front office team has the power to make an impactful first impression. Hiring team members with the right skillset and attitude, as well as quality and continual training are key to making sure patients have a great experience and a positive view of the practice.


  • American Association of Dental Office Managers; Scottsdale, AZ
  • Rocky Mountain Dental Convention; Denver, CO
  • For the Love of Dentistry; Portland, OR
  • VCU College of Dentistry; Richmond, VA
  • Thompson Okanagan Dental Society; Kelowna, BC Canada
  • TBSE – The Best Seminar Ever; Las Vegas, NV
  • Townie Meeting; Las Vegas, NV

Watch How Laura Won the Live Smiles at Sea Competition



Client Testimonial Laura Hatch Speaker


Laura Nelson has been improving dental offices for almost two decades. She built her first practice from the ground up with her husband in 2003, skyrocketing the practice to $120,000 in monthly collections in less than 4 years. She followed this success by opening a fee-for-service practice that generates over $200,000 a month in collections.

Laura witnessed first-hand what was missing from the front office of dental practices – training. After twelve years as an office manager and two fee-for-service scratch dental practices, Laura sought to bring resources to dental practices like hers and created Front Office Rocks.

As the leading authority on virtual dental front office training, Laura helps dental professionals who want to be better at what they do gain the training they need through online video courses, live seminars, and coaching. Using her extensive knowledge and experience, Laura has authored over 200 articles for leading dental publications such as Dentistry IQ, The Progressive Dentist, Dental Post and Dental Assisting Digest.

Laura is a Fellow of the American Association of Dental Office Managers and a national and international speaker for many leading dental authorities. She was also named as one of DPR’s Top 25 Women in Dentistry for 2016.

It’s not just about your dentist’s capability and skill, it’s about people; relating to our patients as people first, great service, and promoting their health.

Laura Nelson - MS, FAADOM

Front Office Rocks


“Laura is the best! I’ve known her as a Front Office Rocks user, and as a fellow speaker for Practice on Fire. Her presentation was a huge hit with our attendees. They loved her material, of course, but more importantly, her passion and energy. My team loves using her videos for training, and we are all excited to see what FOR comes up with in the future!”

– Dr. Michael Ling

“Laura presented a fantastic meeting last night with the D.C. Dental Society!! D.C. folks are tough to engage and she had them pulled in tight!! The info was pertinent and right on time – thanks for the great pearls – I can’t wait to see her in another one of her thrilling seminars again!”

– Sheila Heff

“I attended this seminar with my assistant office manager at Dental Arts of Florida located in Jacksonville, Florida. We enjoyed the event and walked away with great information. I think this is the kind of thinking that all dental offices need to hear and follow. Thank you also for the wonderful presentation that left us interested and excited throughout.”

– Gena Beaver, OM

“Great speaker, awesome info! Amazing points that will help our team HELP OUR PATIENTS… BEST MEETING EVER… Thank you for bringing us Dr. S. Jill Spurlin.”

– Christine M. Brewster Reynolds



13621 NW 12th St., Suite 120

Sunrise, FL 33323

Call: 786-244-3031


Developed by Laura Nelson, Front Office Rocks is an online training resource that offers first-hand knowledge and expertise designed to help improve day-to-day operations and create the ultimate customer experience for your practice.


Building an effective front office team can be a challenge. Using the Front Office Rocks approach, you will learn the methods needed to create the ultimate customer experience.

Learn the strategies that will create a higher producing team by enhancing the patient experience.

This comprehensive training addresses:

  • Reducing No Shows & Cancellations
  • Communicating with a New Patient
  • Phone & Scheduling Strategies
  • System Implementation
  • Hiring & Training Tips
  • Leadership Strategies
  • And More!

With the Front Office Rocks approach, you will learn the skills needed to be a successful leader for your practice. They offer training for each front office position: receptionist, scheduler, treatment coordinator, financial coordinator and office manager.